Discover Your Upgrade
Purchase at entry price. Receive guaranteed upgrades to wines worth the same or more. Every bottle is a potential discovery.
Join 10,000+ wine enthusiasts who've discovered premium bottles
Today's Top Pick
Napa Valley Cabernet Sauvignon Selection from Estate, Reserve & Cult Producers
Only $40/bottle for Napa Cabernet Sauvignon — and you could uncover a cult Napa bottle worth up to $350. From hillside estates, small-production vineyards, and reserve cellar selections.
Offer ends in:
More Offers
4 offers available now
Sonoma Coast Pinot Noir from Russian River & Coastal Estates
Only $35/bottle for world-class Pinot Noir — and you could uncover a bottle worth up to $175. From the fog-kissed hillsides of Sonoma Coast and the legendary Russian River Valley.
Willamette Valley Pinot Noir from Oregon Masters
Only $30/bottle for elegant Oregon Pinot — and you could uncover a bottle worth up to $200. From the cool-climate vineyards of Willamette Valley, where Burgundian-style Pinot reaches perfection.
Paso Robles Rhone Blends from Central Coast Pioneers
Only $32/bottle for bold Rhone-style reds — and you could uncover a bottle worth up to $125. From the sun-drenched hills of Paso Robles where Grenache, Syrah, and Mourvedre thrive.
How It Works
Our unique upgrade system guarantees you'll always receive wines worth at least what you paid—with the chance to discover premium bottles worth up to 50x your entry price.
Browse & Select
Explore our daily curated wine offers. Each offer features a pool of premium wines from renowned wineries.
- New offers daily
- Transparent wine pools
- Fixed entry prices
Instant Upgrade
At checkout, our system randomly assigns bottles from the offer's wine pool—each worth at least your entry price.
- 100% upgrade guarantee
- Fair random selection
- Up to 50x value possible
Receive & Discover
Your wines ship directly from our New York warehouse. Unbox and discover which premium bottles you've received.
- Climate-controlled shipping
- 2-3 day delivery
- Flat-rate shipping on 12 & 24 bottles
The Upgrade Experience
Typical upgrade distribution
Join thousands of wine enthusiasts who've discovered exceptional bottles through Cellar Collective.
Give $50, Get $50
Share the discovery with friends. When they make their first purchase, you both get $50 toward your next order.
Start SharingWhat Our Members Say
Thousands of wine enthusiasts have discovered premium bottles through Cellar Collective
"Paid $25 for a bottle and received a 2018 Caymus that retails for $180. I've been a member for 6 months now and keep coming back."
Sarah M.
San Francisco, CA
"I was skeptical at first, but the transparency sold me. I can see every wine in the pool before buying. My cellar has never looked better."
James D.
Austin, TX
"Scored a Dom Perignon magnum for $36. My husband thought I was joking when I showed him the receipt. This is the real deal."
Lisa K.
Denver, CO
Avg. Upgrade
Bottles Upgraded
Partner Wineries
Customer Rating
Days Shipping